From Cultural Differences to Identity Politics: A Critical Discursive Approach to National Identity in Multinational Corporations

This article develops a critical discursive approach to national identity in multinational corporations. It shifts attention from static cultural differences to processes of national identification and identity politics. The authors present four perspectives: multinational corporations as sites of internal identity politics and inequality; as actors constructing identity and legitimacy with external stakeholders; as participants in relations among nations and nationalities; and as agents that may reproduce neocolonialism or contribute to broader social change.